Talk about the development trend of the big customization with "Customization Power of China"

On the afternoon of July 9, in the Wuyang Hall of Area A of China Construction Expo (Guangzhou), China Construction Expo (Guangzhou) and SinaHome cooperated to plan and launch the “Customization Power of China” campaign to find out the excellent custom-made furniture enterprises in various regions, and jointly exchange, discuss and contribute to the development of China's customization industry. Häfele China is proud to support this event and to discuss “customization” with the experts in custom-made furniture industry.

Speech by Mr. Yang Huawei, Deputy General Manager of China Construction Expo

From obscurity to prosperity, China's custom-made furniture has created industry glory with more than ten years. In 2017, six custom-made companies ware floated to the stock market, forming eight listed corps group, from custom cabinets, custom wardrobes, driving custom doors and windows, wooden doors and other categories to develop together. From then China's custom-made furnishing industry has ushered in the era of big customization. As an indispensable part of the custom-made industry, Häfele has been committed to providing high-quality hardware products that are both functional and innovative for custom-made furnishing companies.

China Industrial Hardware Sales Manager - Zhang Jianling

In addition, Ms. Zhang Jianling, Industrial Hardware Sales Manager of Häfele Hardware China, mentioned in the forum that as the world's leading supplier of furniture hardware, construction hardware and electronic access control system, Häfele is committed to providing customers with overall hardware solutions. Not limited to a single space, a single product, but to provide custom-made furniture businesses with a total home solution based on consumer’s needs. Just like the previous cooperation with the DreamHome projects, Häfele Hardware demonstrated sufficient space saving and creating solution. The Dreamhome designer carries out the small-sized space transformation according to the house-owner’s appeal, and Häfele provides special hardware support solutions for the designer's various creative ideas, so that the small space can satisfy the "big" function.

In the era that consumption upgrades, consumers will have more and more demands for product differentiation and personalization. Therefore, it is an urgent need of current consumers to get a full house custom solution and corresponding whole house products, and to be able to deliver according to uniform standards. Regarding this, Häfele will continue to strive to provide customers with high-quality furniture hardware solutions, and help the development of China's custom-made furnishing industry.